What is a Triple Scented Candle?

Unpacking the Myth

This post might ruffle some feathers, but I have an aversion to people using marketing gimmicks to mislead customers into believing they’re getting something they’re not.

What is a ‘triple scented’ candle?

If you’ve ever shopped for candles, you’ve likely encountered the term “triple scented.” It sounds impressive, suggesting a candle with an exceptionally strong fragrance. But what does it really mean?

Let’s review the origins of this term and why it’s more marketing hype than a mark of quality.

 

 

The Origins of ‘Triple Scented’

There are two main theories about where “triple scented” comes from:

1. Fragrance Notes Theory In perfumery, scents are composed of top, middle, and base notes. Some believe that “triple scented” refers to candles containing all three layers. However, this structure is standard in most commercial fragrance oils used today, not a unique feature. Check out our interactive fragrance library to find out what fragrance notes are in your favourite scents.

2. Fragrance Load Theory Another interpretation is that “triple scented” means the candle contains three times the fragrance load compared to others. This idea likely stems from early candle-making practices where paraffin wax could hold about 3% fragrance. Modern waxes can accommodate higher loads, but there’s a limit to how much fragrance can be added before it affects the candle’s performance (usually around 10-12%, but most chandlers often find using less actually produces a better scent throw and better performing candle in general).

 

Understanding Fragrance Load

Different waxes have specific maximum fragrance loads—the amount of fragrance oil they can hold without compromising quality. Exceeding this limit can lead to issues like poor burning, wick clogging, or fragrance oil seeping out, which poses a fire hazard. For instance, soy wax typically holds between 6-10% fragrance oil, while paraffin wax can handle up to 12%.

Things are a little different when it comes to wax melts, as they don’t have a wick or a flame, and you can (to some degree) add a lot more fragrance oil than you would to a candle. However, there’s still a point at which adding fragrance becomes overkill, and the texture and quality of the wax melt is degraded.

 

The Marketing Gimmick

Labelling a candle as “triple scented” is often a marketing strategy to make it seem superior.

And, sadly, it works. In reality, most quality candles are crafted with the optimal fragrance load for their wax type. Adding more fragrance beyond the wax’s capacity doesn’t enhance the scent; it can actually degrade the candle’s performance.

Wick selection is important, because you want to have the right size wick for the vessel, to ensure a full melt pool. Adding too much fragrance can cause the wick to clog. The wax gets drawn up the wick, and the wick needs to be able to handle the combination of wax and fragrance.

Too much fragrance can actually cause the wick to extinguish, because it can’t efficiently soak up its fuel.

 

 

What Truly Matters in a Candle

When choosing a candle, focus on:

• Quality of Ingredients. High-grade waxes and fragrance oils ensure a cleaner burn and better scent throw.
• Proper Wick Selection. The right wick size and material are crucial for an even burn.
• Craftsmanship. A well-made candle balances all components to provide a pleasant and safe experience.

 

In summary, “triple scented” is more about marketing than actual quality. Understanding the basics of candle composition will help you make informed choices and appreciate the craftsmanship behind a truly great candle.

 

If you want to know more, here are Ten Things To Consider When Buying Candles